Dat levert interessante resultaten en eindconclusies op:
Mobile device ownership continues to grow in the UK, with tablet ownership posting stronger gains than
smartphone. Mobile penetration for UK is deeper than both US and total Europe.
• Browser experience is critical to mobile especially for travel. However, app usage does lead to higher
engagement of travel content.
• Tablet owners are an important segment to travel in the UK.
• The segment is growing fast
• The device is being used across all stages of travel purchase process
• Travel bookers on tablets are very likely to re-book through a tablet
• Tablet users are more likely to see and click on ads than smartphone users
Bekijk hier de volledige studie, waar nog wel meer interessante dingen in zitten.